Turns out I'm not the only one who has this problem. IAI tries defining the field (part science, part art) and offering descriptions and even elevator pitches, which come in handy at cocktail parties and, of course, short elevator rides. So for my fellow classmates, potential students and the curious, with credit to the IAI, here goes:
- Information architecture is about finding things that matter. It allows people to spend more time acting on information than searching for it. It eliminates frustration and allows for greater productivity.
- It's about structuring information to make it easy to find. If it's easy to find products on a website, people will buy more. When it's easy to find information on an intranet, employees will be more efficient and productive.
- It's about a person finding the right information at the right time. You can't use it if you can't find it.
5 comments:
That is very interesting, from my time on the internet I had a pretty good idea this field existed, but had no idea it was its own separate field, or that so much went into it.
Having said that, while the dinosaur video was cute, I think your explanation made it much clearer. That video just left me scratching my head.
*Now* I understand it. ;) Thanks, Carol! Welcome aboard!
hahahah the dinosaur video was awesome. might have been full of a little too much information, but definitely fun. sounds like a really interesting field
That video really explained what web services architecture is.
Dinosaurs FossilsI feel a lot more people need to read this, very good info!
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